Welcome to CastroMerchants.com
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Members select here
Click on the broadast anchor ad to start the purchase. Please check below for guidelines, specifications and prices.
Download Media Kit
Non-Members select here
Click on the broadast anchor ad to start the purchase. Please check below for guidelines, specifications and prices.
Download Media Kit
About our Audience
Our neighborhood is The Castro, known around the world as the epicenter of the LGBT civil rights movement. To those of us that live here it is also one of the most sought after areas of San Francisco to live in, raise a family and to operate a business in. Every year visitors from around the globe visit to experience our unique history and walk the fabled streets that set the gay rights movement in motion. As it's always been in our diverse neighborhood, all are welcome in the Castro.
With this distinctive market in mind the advertising opportunities on CastroMerchants.com are not based on the cost per thousand formulas used by most websites. Instead we offer a uniquely targeted opportunity for larger companies to build brand awareness and an opportunity for local businesses to benefit from ever expanding local search opportunities.
Whether you represent a large brand or a local shop if your goal is to reach a highly concentrated, high income and intensely loyal market in a legendary neighborhood, CastroMerchants.com is the site for your campaign.
With this distinctive market in mind the advertising opportunities on CastroMerchants.com are not based on the cost per thousand formulas used by most websites. Instead we offer a uniquely targeted opportunity for larger companies to build brand awareness and an opportunity for local businesses to benefit from ever expanding local search opportunities.
Whether you represent a large brand or a local shop if your goal is to reach a highly concentrated, high income and intensely loyal market in a legendary neighborhood, CastroMerchants.com is the site for your campaign.
Ad Sizes and Rates
In the spirit of promoting and empowering local business and welcoming new businesses to the area MUMC is proud to offer truly affordable advertising opportunities on Castromerchants.com
All banner ads will have run of the site and will be evenly distributed throughout the site giving large and small business the same visibility. Ads purchased by MUMC members are given guaranteed placement on the right side of the site and will run equally with national or non- member ads. Advertising prices are discounted on 3 month, 6 month and 12 month prepaid buys with 2 opportunities for Site wide exclusive buys that may be available on Broadcast Anchor and Footer Banner ads only.
MUMC members click here to see member only discounted pricing. (log in is required)
Download PDF Media Kit HERE
Download PDF Members Media Kit HERE (log in is required)
All banner ads will have run of the site and will be evenly distributed throughout the site giving large and small business the same visibility. Ads purchased by MUMC members are given guaranteed placement on the right side of the site and will run equally with national or non- member ads. Advertising prices are discounted on 3 month, 6 month and 12 month prepaid buys with 2 opportunities for Site wide exclusive buys that may be available on Broadcast Anchor and Footer Banner ads only.
MUMC members click here to see member only discounted pricing. (log in is required)
Download PDF Media Kit HERE
Download PDF Members Media Kit HERE (log in is required)
Technical Specifications
• Ads must be supplied at final size in RGB color.
• Ads must be supplied as a .jpg .png .gif
• Ads must be supplied at final size at 72 dpi
• Ads must not contain audio that plays automatically, without a user's interaction.
• Material Due Dates: 2 business days prior to start of campaign; 5 business days prior for animated media.
Animated ads must meet the following criteria.
Our online media partner Clubcard, LLC is here to help make sure advertising on CastroMerchants.com is easy. From adjusting your current banner campaign to building a new campaign specific to our unique market
Contact Clubcard today for a free no obligation consultation.
• Ads must be supplied as a .jpg .png .gif
• Ads must be supplied at final size at 72 dpi
• Ads must not contain audio that plays automatically, without a user's interaction.
• Material Due Dates: 2 business days prior to start of campaign; 5 business days prior for animated media.
Animated ads must meet the following criteria.
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• No animation may exceed 15 seconds.
• Limit of 3 animation loops and 15 seconds total animation time.
• Content changes: ads may be changed once monthly; a $25 fee will be charged for each additional content change.
• Flash version 5 - 9 only.
• Back-up .gif file with a click through url.
• Animation must cease motion after 15 seconds see adobe resource.
• Animation cannot exceed 24 FPS (Frames Per Second).
• Only supply a .swf file with “click through” tag in file#
macromedia rich media advertising resource center.
Our online media partner Clubcard, LLC is here to help make sure advertising on CastroMerchants.com is easy. From adjusting your current banner campaign to building a new campaign specific to our unique market
Contact Clubcard today for a free no obligation consultation.
Advertising Copy and Image Content Guidelines
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• Ads must directly relate to the content on the landing page.
• Ads must clearly represent the company, product, or brand that is being advertised and cannot deceive a user as to the content of the landing page.
• Ads must not include unsubstantiated claims, including but not limited to prices, discounts or product availability.
• Ads must not contain audio that plays automatically, without a user's interaction.
• Any automated animation must cease after 15 seconds and must not replay.
• Animation must cease motion after 15 seconds see adobe resource.
• Animation cannot exceed 24 FPS (Frames Per Second).
• Only supply a .swf file with “click through” tag in file# macromedia rich media advertising resource center.
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• Ads must not be false, misleading, fraudulent, or deceptive.
• Ads cannot offer incentives to the user for providing their personal information.
• Ads cannot contain, facilitate, promote, or reference the following:
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• Offensive, profane, vulgar, obscene or inappropriate language.
• Obscene, defamatory, libelous, slanderous and/or unlawful content.
• Ammunition, firearms, paintball guns, bb guns, or weapons of any kind.
• Gambling, including without limitation, any online casino, sports books, bingo, or poker without authorization from Castro Merchants.com
• Adult content, including nudity, sexual terms and/or images that are excessively suggestive. • Adult toys or videos.
• Uncertified pharmaceutical products.
• Web-based non-accredited colleges that offer degrees.
• Inflammatory religious content.
• Political agendas, whether pro or con.
• Any known associations with hate, criminal and/or terrorist activities.
• Hate speech, whether directed at an individual or a group, and whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation, gender identity, or language of such individual or group.
• Content that advocates against any organization, person, group of people or candidates running for public office.
• Content that depicts a health condition in a derogatory or inflammatory way or misrepresents a health condition in any way.
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