The Merchants of Upper Market and Castro, a neighborhood business association, was founded as a joint effort between the merchants on Castro Street and merchants on upper Market Street. MUMC's mission is to unite area merchants in order to promote Castro neighborhood interests, increase business opportunities and facilitate communication between businesses and local government.
Why Join?
Membership offers exclusive and convenient access to a vast array of resources. MUMC connects you to a vibrant community of peers who are often your most valuable resource. You’ll join a network of more than 250 Castro merchants, industry partners, and consultants with whom you can interact through our:
Website
Get a free business listing in our online directory and you’ll be a part of our vast community outreach to Shop, Eat and Drink in the Castro.
Advertising
Membership gives you access to low-cost, high-touch targeted advertising opportunities with your exclusive promotions to neighborhood residents and city-wide shoppers. From online banner ads to holiday shopping promotions, we have a variety of options to fit your needs.
Community Activism
We’re your voice at city hall, fighting to keep you ‘in-the-know’ on decisions that affect your block and your shop, your customers.
Resources
Get our genneral announcments and events, subscribe to our community blog and be the first to know about upcoming events that will positively impact your business.
Why I love the Castro: "We are the heart of San Francisco!"
Tina Roberts
MUMC Vice-President
Owner- Urban Bread
Why I love the Castro: “Because I can walk down the street and run into people I know. It makes me feel welcome and inspired.”
Dr. Alice K. Charap
MUMC secretary
Chiropractor
Dr. Charap opened her office in 1978, watching the many changes of our neighborhood. She loves the spirit that embodies the soul of our community.
Herb Cohn
MUMC treasurer
Owner - Herbert S. Cohn CPA
Why I love the Castro: “Because it provides me more than just a place to live and do business. It offers a living, breathing, and viable community for me to be a part of.”
Catherine O'Shea
Vice President - Banking Center Manager Bank of America
Catherine loves the community of the Castro, especially when she can walk her Golden Retriever “Murph” and run into friends, customers and new faces.
J.D. Petras
Owner - Café Flore
Why I love the Castro: “It is unique, charming, has great transportation, all my friends live there, and it has the most fabulous coffee shops and restaurants in all of SF.”
Dan Glazer
Proprietor - HotCookie
When he’s walking his dogs “Cookie” and “Cookies”, Dan loves the freedom of expression that represents our neighborhood.
Miguel Lopez
Co-Owner - Sui GENERIS Boutique
Why I love the Castro: “You have everything here: Great friends that you run into all the time, restaurants, services, Boutiques and probably the best weather in the city!”
Terry Asten Bennett
General Manager- Cliff's Variety
“I’ve been in the Castro my whole life. It’s amazing, supportive and diverse – and I wouldn’t ever change that.”
Petyr Kane
Owner - Citizen, Body
Peter has watched the many improvements in the neighborhood over his 25 years in business and he wouldn’t have it any other way. “This is my home!”