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The Merchants of Upper Market and Castro, a neighborhood business association, was founded as a joint effort between the merchants on Castro Street and merchants on upper Market Street. MUMC's mission is to unite area merchants in order to promote Castro neighborhood interests, increase business opportunities and facilitate communication between businesses and local government.

 Why Join?

 Membership offers exclusive and convenient access to a vast array of resources. MUMC connects you to a vibrant community of peers who are often your most valuable resource. You’ll join a network of more than 250 Castro merchants, industry partners, and consultants with whom you can interact through our:

Website

 Get a free business listing in our online directory and you’ll be a part of our vast community outreach to Shop, Eat and Drink in the Castro.

Advertising

 Membership gives you access to low-cost, high-touch targeted advertising opportunities with your exclusive promotions to neighborhood residents and city-wide shoppers. From online banner ads to holiday shopping promotions, we have a variety of options to fit your needs.

Community Activism

 We’re your voice at city hall, fighting to keep you ‘in-the-know’ on decisions that affect your block and your shop, your customers.

Resources

Get our general announcements and events, subscribe to our community blog and be the first to know about upcoming events that will positively impact your business.